Rethos.com is a social networking website and media portal created by and for those who refuse to wait for change to happen. Its mission is to create an online platform from which individuals, not-for-profit organizations and socially responsible companies can unite to realize a world that is socially just, environmentally sustainable and free of armed conflict.

In late 2007, united by the synergy of their goals, Figura Media and Rethos.com teamed up in the post-production of a few web videos. The one below, edited by Thiago Da Costa, is the first collaboration between the two organizations and its goal was to publicize Rethos.com's first "offline" event.